Privacy Policy

We are committed to honesty and transparency in everything we do. After reading through our Privacy Policy, we hope you have received the information you need to understand how we handle your personal data. If you have any uncertainties or wish to contact us regarding our processing of personal data, please send a message to hello@moshistudios.se.

What is personal data?

Personal data is any information that can be used, alone or together with other information, to identify a person. This means all types of information that can be directly or indirectly attributed to a living physical person.

Data Controller
Moshi Studios AB
Såggatan 46
414 67 Gothenburg
Company registration number: 559197-1352

1. What personal data is collected, for what purpose, and how long is it stored?

1.1 Purpose: Managing Purchases/Orders

We use Shopify as the e-commerce platform for our online store. We use Klarna and Shopify Payments for Visa, Mastercard, Amex, and Apple Pay as partners for payments. We use DHL as the shipping provider.

To fulfill your order, these companies will process your personal data on our behalf and according to our instructions.

Personal Data:

• Name
• Contact details (e.g., address, email, phone number)
• Payment history
• Payment information
• Credit information from credit reporting agencies
• Purchase information (e.g., ordered products, delivery address)
• User data for those who have provided information in “My Account”

Processing:

• Delivery (including notifications and contacts regarding the delivery)
• Identification and age verification
• Payment handling
• Handling of complaints and warranty issues

Legal Basis: Fulfillment of the Purchase Agreement.
We collect this personal data because it is necessary for us to fulfill our obligations under the purchase agreement. We may have to deny you a purchase if the information is not provided, as we would not be able to fulfill our obligations.

Storage Period:
We retain the data until the purchase is completed, delivered, and paid for, and thereafter for 36 months to fulfill our warranty obligations and handle any complaints.

1.2 Purpose: Fulfilling the Company's Legal Obligations

Personal Data:

• Name
• Contact details (e.g., address, email, phone number)
• Payment history
• Payment information
• Your correspondence
• Information about the time of purchase

Processing:

• Necessary handling to fulfill the company's legal obligations according to legal requirements, court decisions, or official authority decisions (e.g., accounting laws, anti-money laundering laws, or rules regarding product liability and product safety, such as contacting customers in case of a product recall for a defective or unsafe product).

Legal Basis: Legal Obligation.
We collect this personal data because it is required by law. We may have to deny you a purchase if the information is not provided, as we would not be able to fulfill our legal obligations.

Storage Period:
We retain the data until the purchase is completed, delivered, and paid for, and thereafter for 36 months to fulfill our warranty obligations and handle any complaints.

1.3 Purpose: Handling Service Cases

Personal Data:

• Name
• Contact details (e.g., address, email, phone number)
• Your correspondence
• Information about the time of purchase, place of purchase, any defects/complaints
• Technical information about your product
• User information for those who have provided details in "My Account"

Processing:

• Identification
• Communication and response to any questions to customer service, applicable via phone as well as digital channels including social media
• Investigation of service cases including technical support

Legal Basis: Legitimate Interest.
We collect and process this data as it is necessary to satisfy our and your legitimate interest in handling service cases.

Storage Period:
We retain the data for 36 months from the completion of the service case.

1.4 Purpose: Evaluate, Develop, and Improve Our Services, Products, and Systems for Our Customers

Personal Data:

• Contact details (e.g., address, email, phone number)
• Age
• Gender
• Place of residence
• Purchase and user-generated data (e.g., click and visit history)
• Information about devices and settings, including IP address, browser settings, language settings, operating system, and screen resolution
• Information about your behavior on our website, such as how you found the website, how long you visited different pages, response times, and similar data

Processing:

• Making our website more user-friendly and clear for you as a customer
• Developing and improving our product range and giving customers the opportunity to influence our product selection
• Developing and improving our resource efficiency from an environmental and sustainability perspective (e.g., by streamlining purchasing and planning deliveries)
• Developing and improving IT security for the company and our customers

Legal Basis: Legitimate Interest.
We collect and process this data as it is necessary to satisfy our and your legitimate interest in a simple and clear purchasing process and a user-friendly experience of our services, products, and systems.

Storage Period:
We retain the data for 36 months from the date of collection.

1.5 Purpose: Sending Digital Newsletters with Offers and Information to Subscribers

Personal Data:

• Email address
• IP address
• Time of registration
• Browser and/or email client
• Purchase history
• Information about your behavior on our website, such as how you found the website, how long you visited different pages, response times, and similar data

Processing:

• Shopify provides the solution for sending newsletters
• Creating your personal offers and general member offers
• Creating personal and relevant email mailings
• Analyzing the results of newsletters to see who opened the email and who clicked on links

Legal Basis: Legitimate Interest.
The processing is necessary to meet our and our subscribers' legitimate interest, who have given consent to receive newsletters, in receiving offers and information in email mailings.

Storage Period: Until the consent is withdrawn by manually unsubscribing from our newsletter.

1.6 Purpose: Delivering a Personalized Marketing Experience of Our Services and Products

Personal Data:

• Username
• Email address
• Purchase history
• Information about devices and settings, including IP address, browser settings, language preferences, operating system, and screen resolution
• Information about your behavior on our website, such as how you found the website, how long you visited different pages, response times, and similar data

Processing:

• Creating personalized content on our website
• Enhancing your user experience on our website, for example, by saving your favorites and shopping cart to facilitate future purchases
• Creating relevant product recommendations/ads on Facebook
• Generating relevant search results on Google

Legal Basis: Legitimate Interest.
The processing is necessary to satisfy the legitimate interest of our subscribers, who have consented to marketing from Moshistudios.se, in receiving offers and information on Moshistudios.se and marketing channels like Meta, Google, and Pinterest.

Storage Period: Until the consent is withdrawn by manually unsubscribing from our newsletter.

 

 

2. Who Has Access to Your Personal Data?

To provide our products and services to you, we need assistance from other companies. This means that these companies, in certain cases, will process your personal data on our behalf and according to our instructions. These companies are our data processors. Personal data is disclosed to authorities only when required by law or governmental decision. We share your personal data with the following partners:

• IT services (companies managing the operation and development of our website, see section 2.1)
• Payment solutions like Klarna (see section 2.2)
• Logistics companies and freight forwarders to deliver your goods
• Marketing companies (such as advertising agencies, printers, social media)
• Google Analytics (see section 2.3)
• Shopify Mail (see section 2.4)
• Meta (see section 2.5)
• Pinterest (see section 2.6)

2.1 Shopify

We share your personal data with our e-commerce platform Shopify and the payment solution Shopify Payments.

2.2 Klarna

We share your personal data with Klarna via the Shopify Payments plugin to handle payments. Klarna uses the personal data to check your creditworthiness for invoice payments and installment plans.

2.3 Google

The data we share with Google includes your IP address and your behavior on our website. This data is used at an aggregated level for analysis to improve our service and user experience on our website via Google Analytics and Google Ads platform. To display content that suits your interests, we share your interactions along with certain anonymized personal data, such as an encrypted email address or device ID, with Google's Ads platform and Google Analytics 4. This may result in encrypted personal data being forwarded to and stored on Google's servers outside Europe.

2.4 Shopify Mail

We share your personal data with Shopify Mail to send email newsletters to you as a subscriber. Your personal data may therefore be forwarded to, and stored on, Shopify's servers outside the EU.

Newsletters sent out with Shopify Mail contain so-called web beacons that allow us to collect information about when you opened the email, your IP address, your browser, and/or email client, and other similar details. These help us measure the campaign's results to see who has opened the newsletters and who has clicked on links in the content. Shopify Mail uses this information to create reports on the newsletters' results and the actions our subscribers took. These reports are also available to Shopify Mail, which may collect and review this information.

2.5 Meta

We share your personal data with Meta at an aggregated level for analysis and at an individual level for personalized and relevant ads on Facebook and Instagram through Facebook Pixel. To display content that suits your interests, we share interactions along with certain anonymized personal data that you provide on our website, such as an encrypted email address or device ID, with third parties, such as ad platforms and social networks. By sharing your data with Meta, encrypted personal data may be stored on servers outside Europe.

2.6 Pinterest

We share your personal data with Pinterest at an aggregated level for analysis and at an individual level for personalized and relevant ads. To display content that suits your interests, we share interactions along with certain anonymized personal data that you provide on our website, such as an encrypted email address or device ID. By sharing your data with Pinterest, encrypted personal data may be stored on some of Pinterest's servers outside Europe.

  

3. Cookies

 

What is a cookie?

A cookie is a small text file that is downloaded to your computer or smartphone when you visit MoshiStudios.se. We use cookies to ensure that our website functions efficiently and securely, to enhance your personal user experience, and to create the most relevant marketing possible. Every cookie has an issuer, which indicates who the cookie belongs to. The issuer is the owner of the domain specified in the cookie. We use both First-party cookies and Third-party cookies.

First-party cookies are set by Moshistudios.se and help us collect data about how you use our website. They also enable certain features on the website to function correctly, such as remembering information for autofill forms and saving items in your shopping cart.

Third-party cookies are set on our website by, for example, social media platforms, ad network providers, or ad technology providers. They help us build a profile of your interests and show you relevant content on our website and third-party websites.

Different Categories of Cookies

We have divided our cookies into four different categories. Below, you will find detailed information about each category of cookies and the ability to customize your settings. By clicking "Allow all cookies," you agree to all cookies and consent to us sharing this information with third parties, such as our advertising partners. In some cases, this may involve your data being processed outside the EU/EEA. Cookies are stored only as long as required to fulfill their purpose.

If you prefer, you can choose to accept or decline specific categories of cookies. Note that blocking certain types of cookies may impact our ability to deliver our services to you and improve them. When you are done, click "Confirm my choices." Remember that you can always change your mind later. We use the third-party tool Cookiebot CMP for GDPR, ePrivacy, and Google’s EU user consent policy to collect and manage your cookie consent.

Strictly Necessary Cookies

These cookies are essential for our services to function and cannot be turned off. They are usually set in response to actions made by you. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. No personally identifiable information is stored in these cookies.

Examples of use:

• Helps you remember what is in your shopping cart.
• Helps you remember how far you have progressed in your order.
• Helps you save a wishlist for later.
  
  

Performance Cookies

All information collected through these cookies is aggregated, meaning it is anonymous. These cookies allow us to count visits and traffic sources to understand which pages are most popular and how visitors navigate our website. This helps us provide you with a tailored experience and improves the website by ensuring the pages you visit load faster. All information collected through these cookies is aggregated, meaning it is anonymous.

Functional Cookies

These cookies enable the provision of enhanced functionality and personalization on the website. They may be set by us or by third-party providers whose services we have added to our pages. Examples include ensuring your security when logged in, making sure the website looks consistent, and enabling live chat support.

Marketing Cookies

When you accept marketing cookies, you allow us to place cookies on your device and show relevant content that matches your interests. This enables you to share and like content as well as receive personalized information.

These cookies may be set on our website by our advertising partners or us to build a profile of your interests.

If you choose not to accept marketing cookies, we will not place such cookies on your device, resulting in less relevant content from us.

If you want to delete cookies already on your computer, refer to your browser's instructions by clicking on “Help” in the menu.

You can read more about cookies at https://www.pts.se/cookies.

We use the third-party tool Cookiebot CMP for GDPR, ePrivacy, and Google's EU user consent policy, as well as to collect and manage your cookie consent.

 

4. Your Rights

By contacting us, you have the right to request:

• Information about which personal data we process about you and how it is used.
• Correction of your personal data if it is incorrect, incomplete, or misleading, or deletion of your personal data.
• Restriction of the processing of your personal data.
• In certain cases, to have your personal data transferred in electronic format (so-called data portability).

You also have the right to object to the processing of your personal data, such as for direct marketing. To protect your privacy and your personal data, we may require you to verify your identity when you contact us. You can also lodge a complaint with the Swedish Authority for Privacy Protection if you believe our processing of your personal data is not in accordance with applicable law. More information is available at www.imy.se.

5. Changes to the Privacy Policy

Please note that the contents of the privacy policy may change. The new version will be published on our website, and in cases of material changes, we will notify you by email about the changes.